Luczak Group - The Blog

Information for happenings in the Real Estate Market in the Pikes Peak Region... and some things we just find interesting!

Tips for Other Agents

ARE YOU TALKING TO ME?! by Sheryl Ellis

I have only been in the real estate business less than 2 years, but I have realized how very important it is to effectively communicate with those we come in contact with, whether it’s sellers, buyers, lenders, vendors, other agents or people on your team. I did some online research on this subject and found a great article from that describes four different communication styles. I had never really thought about it before but I found it very intriguing and I think you will too! Here is the meat of the article:


WHAT IS YOUR COMMUNICATION STYLE? In their two decades of research they discovered that there are four fundamental communication styles: Analytical, Intuitive, Functional and Personal.


No one communication style is inherently better than another. But picking the wrong style for a particular audience, whether it’s one person or a thousand, shuts down listening and can spell trouble. Learning to build flexibility around your preferred style allows others to more successfully hear the important things you need to communicate. (There’s a free communication styles assessment to assess your preferred style, which I’ll post the link to at the end).


Here are descriptions of each of the four communication styles (Analytical, Intuitive, Functional and Personal):

The Analytical Communicator

As an Analytical communicator, you like hard data, real numbers, and you tend to be suspicious of people who aren’t in command of the facts and data. You typically like very specific language and dislike vague language. Those with an Analytical communication style often have little patience for lots of feeling and emotional words in communication.


One big plus of having an Analytical communication style is that because you like communication to be fairly unemotional, you’re often able to look at issues logically and dispassionately. This means others tend to see you as having high-levels of data and informational expertise. The potential downside of having an Analytical communication style is that you may strike certain people as being cold or unfeeling. For example, when interacting with people like Personal communicators (who tend to like warm and chatty personal relationships), it’s possible for Analytical communicators to get irritated and terse. This sometimes has negative political and relational consequences.


The Intuitive Communicator

As an Intuitive communicator, you like the big picture, you avoid getting bogged down in details, and you cut right to the chase. You don’t need to hear things in perfect linear order but prefer instead a broad overview that lets you easily skip right to the end point.


One big plus of having an Intuitive communication style is that your communication is quick and to the point. You don’t get stalled by needing too many details, and you’re comfortable with big ideas and out-of-the-box thinking. Because you’re good with thinking big, you can also enjoy challenging convention. The potential downside of having an Intuitive communication style is that you may not always have enough patience when you’re in a situation that actually requires getting into nitty-gritty detail (and you may risk missing an important point). Typically, Intuitive communicators have the most difficulty dealing with Functional communicators (those are the 'process-driven' people, they’re very methodical, walk through things step-by-step, and like nitty-gritty detail).


The Functional Communicator

As a Functional communicator, you like process, detail, timelines and well-thought-out plans. You like to communicate things in a step-by-step fashion so nothing gets missed. By contrast, there are some people, like the Intuitive communicators, who like to skip all the detail and just jump right to the end. But this can drive you nuts; especially when you think about all the important bits of information the Intuitive person is potentially missing.


One big plus of having a Functional communication style is that your communication generally hits all the details and nothing gets missed. When you’re on a team, people will often turn to you to be the implementer, because they have confidence in your love of process and detail. And because you’re focused on things like process and detail, you’re the person who is typically asked to play Devil’s Advocate. The potential downside of having a Functional communication style is that you may risk losing the attention of your audience, especially when you’re talking to Intuitive communicators (those are the 'big picture' people who skip to the end and don't get bogged down in too much detail).


The Personal Communicator

As a Personal communicator, you value emotional language and connection, and use that as your mode of discovering what others are really thinking. You find value in assessing not just how people think, but how they feel. You tend to be a good listener and diplomat, you can smooth over conflicts, and you’re typically concerned with the health of your numerous relationships.


One big plus of having a Personal communication style is that your communication allows you to build deep personal relationships with others. People will often turn to you as the ‘glue’ that holds groups together. And you’re typically able to pick-up ‘vibes’ that others may miss because you’re attuned to the emotional aspect of communication. The potential downside of having a Personal communication style is that you may occasionally be derided as ‘touchy-feely.’ For example, when dealing with Analytical communicators (people who like data, hard numbers, logical discussions, and dislike that 'warm-and-fuzzy' stuff), it’s possible for Personal communicators to become exasperated and emotionally upset.


After reading the descriptions of the different styles, I felt one style probably fit me pretty well. I went to the link for the quiz, answered the questions and my “feelings” were confirmed with the results: “Your communication style is Personal”... I think anyone who knows me well, will probably agree. If you are curious what your communication style is you can take the quiz by going to this link:



So, what’s your communication style? Remember, one style isn’t better than another. The key is to first understand your own particular style so you can adjust it to that of your audience, which is an essential step to effective communication.


Food for thought:

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw